In 2021 and 2022, the buzzword we were all seeing is “content creator”. At a time when most of us stayed outdoors, we were all consuming social media much more than we used to. This resulted in brands and people looking for new ways to reach their audience on social media in a much more creative way. Content creators received full swing here!
They look amazing on their Tiktok and Instagram profiles, receiving free products and making videos or images that make you want to buy a product or at least wish you were them. And believe us, you can be!
Do you have a smartphone? Do you have an internet connection? Do you enjoy creative content on social media? Then why not try? You can create content for brands, people or ideas and reach a global audience. Anyone with a feeling for creating audio, video, text or visual content can become a content creation and get paid very well for it!
We immediately assumed you know what content creator means, so let’s not go too deep before you know the main buzzwords in this article.
According to SemRush(https://www.semrush.com/blog/content-creator/) , a “content creator is responsible for producing written, audio, or visual information for content marketing platforms, like social media or blogs”. Content that they produce is either video on Tiktok, Instagram testimonial, a blog post for a website or a flat lay product photo. Content creator's job focuses on creating content with the intent to connect and market to a specific audience.
🔥 And yes, the author of this post also realized she is a content creator.
No. It may help you with your communication, socialization and strategy skills, but to be a content creator, you don’t need to have a degree. Some of the youtube creators, podcasters and influencers thrive in their careers without being a major in any of these skills. What you mostly need is to build and audience, listen to it, and create content.
The job description of a content creator can include:
Among other tasks than can be assumed as content, you might need to distribute your content on social media and therefore you will need to understand social media networks, understand SEO and collaborate with sales and marketing teams.
There can be lots of skills that a good content creator needs, but the most important are communication, relationship building, storytelling, understanding why the audience sees you as content creator and finds you significant (so you make more of it), understanding social media and understanding branding.
It depends on what you are doing (the complexity of content creation, for example longer videos vs. Tiktok videos), number of followers, country you are situated in … In the US, the average content creator falls around $35k and can increase with the work experience. But! It's not uncommon for self-employed freelancers to make six figures.
It depends on what you are doing. Here are some useful tools that can help you expertise this field.
Firstly, find what you want to to and expertise in. Do you want to grow a Youtube channel? Instagram profile? Do you want to be a tiktoker? Do you want companies to buy your blog posts?
Then, do as much of that:
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