Unlocking Success: How Successful Your Video Really Is? 3 key Metrics To Follow

In the ever-evolving landscape of social media, vertical video content has emerged as a game-changer, particularly on platforms like TikTok and Instagram! The shift from traditional horizontal videos to the vertical format has opened new doors for content creators, offering a more immersive and engaging viewing experience. Video views may mean a lot, but not everything! How can you measure the success of your vertical videos? Which videos to follow and which are types of videos you should never post again? Let’s dive in.

Video views may be a good metric to follow, but not every time. Firstly, videos with the same amount of comments and likes may get from 20k to 100k views. Are they less successful? If your main focus is to gain engagement, maybe video views is not the only metric to follow.

Measuring Success on TikTok:

1. View Counts: Keep an eye on the number of views your video receives. TikTok places a strong emphasis on views, and a high count indicates that your content is resonating with the audience.
2. Engagement Metrics: Gauge likes, comments, and shares to measure the level of engagement. A video with a high engagement rate is more likely to appear on the ‘For You’ page, extending its reach.
3. Followers Growth: If your vertical videos are attracting new followers, it’s a positive sign. An increase in your follower count indicates that your content has a broader appeal.

Measuring Success on Instagram:

1. Views and Impressions: Instagram provides insights into both views and impressions. While views indicate the number of times your video was watched, impressions encompass the total times it was displayed on a user’s screen.
2. Engagement Rate: Calculate the engagement rate by considering likes, comments, and shares in relation to the number of views. A higher engagement rate suggests that your content is resonating well with your audience.
3. Click-Through Rates (CTR): If your vertical video includes links or directs users to your profile, monitor CTR. A higher CTR indicates that viewers are taking action based on your content.

Tips for Success:

1. Keep it Snappy: Vertical videos up to 1 minute length (but no less than 10secs) often perform better. Capture attention quickly and deliver your message concisely.
2. Utilize Captions: As most users watch videos with the sound off, use captions to convey your message effectively. A very good app for simply inserting captions is … Captions.
3. Consistent Branding: Maintain a consistent visual style and brand identity to enhance recognition and recall.

In conclusion, the success of your vertical video content on TikTok and Instagram can be measured through a combination of views, engagement metrics, and growth in your audience. Stay attuned to the preferences of your target audience, adapt your strategy accordingly, and watch your vertical videos soar to new heights of success in the dynamic realm of social media.

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Need help creating vertical videos, finding creators and writing scenarios? Send us a message info@buzztik.com, we’d be happy to help.