In today’s digital world, where the majority of online traffic comes from mobile devices, it’s important for businesses to adapt their video content for an optimal viewing experience on smartphones and tablets! Landscape YouTube videos just won’t do.
In this blog post, we’ll explore why optimizing video content for mobile viewing is so important and the steps to take to achieve the best results!
Increased Mobile Usage: More and more people are using mobile phones and tablets to access the internet and consume content. Research shows that over half of online traffic occurs via mobile devices, highlighting the growing importance of mobile optimization.
TIP: If you are not sure about that, check your Google Analytics. On the left side of the GA4 view, find “Tech” under the User tab. Click “Overview” and see how many people came to your webpage from either tablet, desktop, or mobile version.
Enhanced User Experience: Optimized video content adjusts to the screen size and capabilities of mobile devices, providing a better user experience. This includes fast loading times, responsive display, and easy navigation. User Experience is everything!
TIP: If you’re not sure about that, you can post two types of content. After a few days, click “analytics” for each video and see which type of video gained more reach.
Greater Engagement: Users are more inclined to watch video content on mobile devices due to their convenience and accessibility. Mobile optimization increases the likelihood that users will watch the entire video and engage with the content. As said before, follow the upper tip and see if vertical video received more reach!
Adjust size and resolution: Ensure that the size and resolution of your video content are optimized for display on mobile devices. Consider different screen sizes and orientations (e.g., vertical for phones and horizontal for tablets).
TIP: Use maximum resolution (4K, preferably) that will help you maintain a proper quality even if you are going to edit videos on a large scale.
Optimize for fast loading: This is where we fail the most! Try to reduce the file size of video content and use compression techniques to speed up loading times. Fast loading is crucial for maintaining user attention and preventing them from leaving due to lengthy wait times.
Clarity and readability of text: Use large and legible fonts for text in video content, as small text may be difficult to read on smaller screens. Also, ensure sufficient contrast between text and background for better readability.
TIP: Always put captions, stickers or photos somewhere in the middle of the screen. See the photo below.
Sound optimization: Most users watch video content on mobile devices with the sound on. Ensure that the audio is clear and understandable, and that the volume is properly balanced.
TIP: Use a microphone, it’s a life-saver you didn’t know you needed! You can find plenty really cheap ones on Amazon.
Conclusion:
Optimizing video content for mobile viewing is really important for a successful digital strategy. You can make cool, meaningful content but completely screw it up by not following simple rules of video optimization. By providing an excellent user experience on mobile devices, you can increase engagement with the target audience, boost awareness, and achieve better results in whatever you are selling or telling. With proper optimization and adherence to the steps outlined above, you can create video content that will delight and engage your audience. Good luck!
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For assistance with content creation, social media management, and optimizing vertical videos for mobile viewing, contact us at info@buzztik.com. We’re here to help you achieve your goals on social!
The development of the Buzztik.com platform is co-financed by the Republic of Slovenia and the European Fund for Regional Development. Buzztik connects video content creators and companies who need video content to present their brand on social media, ads or a website. With the help of a database of different video creators, the company gets content quickly and easily. The purpose of Buzztik is that companies get video content quickly and easily, and creators get the opportunity to collaborate with different brands develop their creativity, and earn.
