How to create perfect video content with creators

In today’s digital landscape, creating content that not only engages but also drives sales is a crucial skill for content creators. At Buzztik, we specialize in training content creators to develop sales-oriented video content, tailor-made for each brand – particularly vertical video content, that effectively increases the sales of products or services. Here’s how we do it:

Understanding the power of vertical video content

Vertical video content has become a dominant format on social media platforms like TikTok, Instagram Stories, and Reels. This format fits perfectly with the way users naturally hold their phones, making it more immersive and engaging. To leverage this trend, we ensure that our content creators are adept at producing high-quality vertical videos that capture attention and drive action.

Step 1: Get to know the brand and product

The first step in the process is to ensure content creators thoroughly understand the brand and product they are promoting. This involves:

• Brandimmersion: Familiarizing creators with the brand’s values, mission, and target audience.
• Product knowledge: Providing detailed information about the product’s features, benefits, and unique selling points.

TIP: Combine these two with briefs! Include an introduction what a brand is, photos of the product, educational videos, and state what you need from them. Be there if they need ANY information, so nothing can go wrong! We LOVE to use voice recordings or video calls to really make sure we are creating a safe and trustful environment.

TIP 2: Managing content creators and the content they produce is similar to event management – you always need to be one step ahead of drama! Think of stuff like: is that product applicable with other brands (for example skincare), is the product easy to use (do they have instructions that are clear), what can be side effects of using products, is the creator the right fit for my product, etc.

Step 2: Crafting a compelling story

Storytelling is at the heart of effective content creation. In a world of millions of videos and photos and brands, we need to pay a lot of attention in how to stand out. Our project managers spend a vast amount of time on storytelling and how to connect all the dots together. Every creator has a different background and target audience. it is crucial for them to stay authentic but still follow the pinpoints of the campaign.

Here’s how we tackle it:

• Identify pain points: Highlight the problems that the product or service solves.
• Use relatable scenarios: Create scenarios that the target audience can relate to and for each content creator, making the content more engaging and persuasive, but still relevant to the whole campaign.
• Include clear calls to action: Content creators need to engage viewers and lead them on the next steps, whether it’s making a purchase, signing up, or visiting a website.

TIP: It is easier to follow these steps if multiple content is made. for example 3 vertical videos. This way, content creator can funnel their sales story from awareness to product/service descriptions and then sales content. Also, content that is communicated throughout weeks is statistically gaining more conversions at the end.

Step 3: Mastering video production techniques

Producing high-quality vertical video content requires specific techniques. We ALWAYS make sure that the creators know all the video tactics.

• Optimizing lighting and sound: Ensuring videos are visually appealing and audio is clear.
• Editing skills: Using mobile-friendly editing tools to add effects, text overlays, and transitions that enhance the video’s appeal.
• Vertical composition: Framing shots to fit the vertical format, keeping important elements within the safe zones.

TIP: With finding content creators, see what are their strong and their weak points. It may be unstructured content creation, low-quality videos, messy space, talking in camera when you need showcasing, etc. A good preparation is crucial!

Step 4: Utilizing Data and Analytics

To create sales-oriented content, understanding what works is crucial. We always manage campaigns during the campaign duration so it drives maximum conversions.

Few things you need to monitor and optimize:

• Analyze metrics: Look at engagement rates, view counts, and conversion rates to gauge the effectiveness of their content.
• A/B testing: Experiment with different types of content to see what resonates most with the audience.
• Adjust strategies: Use insights from analytics to refine and improve future content.

Step 5: Enhancing Engagement

Engagement is key to driving sales. We encourage our creators to:

• Engage with comments: Respond to viewer comments to build a community and address any queries about the product.
• Leverage trends and collaborate in scenario-building: Current social media trends to make content more discoverable and relatable are crucial. We love to encourage our team and our creators to collaborate in defining scenarios so they are suitable for everyone.

Conclusion

Training content creators to produce sales-oriented video content is a multifaceted process that involves understanding the brand, mastering video production techniques, and leveraging data and engagement strategies. At Buzztik, we are committed to equipping our creators with the skills needed to create compelling vertical video content that drives sales and boosts business growth.

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If you’re looking to enhance your brand’s video content and increase sales, contact us at info@buzztik.com. Our team of expert content creators and project managers is ready to help you achieve your marketing goals!