In today’s digital world, where social media plays a crucial role in reaching audiences, vertical video content has become indispensable for businesses looking to increase their visibility and engage with their followers. However, simply creating captivating video content isn’t enough – it’s also essential to monitor its effectiveness to understand what works and what doesn’t. In this article, we’ll explain how to measure the success of vertical video content and which key performance indicators (KPIs) you should be tracking.
What is it?
The number of views indicates how many times your video has been played. This is a basic metric that helps you understand how many people have actually seen your video.
Why is it important?
A high number of views suggests that the video has reached a wide audience, which could be a sign that the content is appealing and interesting to users. However, the number of views alone doesn’t tell the whole story, as it doesn’t measure audience engagement.
What is it?
The engagement rate includes all interactions users have with your video, such as likes, comments, shares, and saves.
Why is it important?
A high engagement rate indicates that your content resonates emotionally and encourages users to interact. Engagement is a key success metric because it shows that your content not only attracts attention but also keeps it.
What is it?
Average watch time measures how long, on average, users spend watching your video.
Why is it important?
A longer watch time suggests that the content is interesting and engaging enough to hold viewers’ attention until the end. This is one of the best indicators of the quality and relevance of your content.
What is it?
The completion rate measures the percentage of viewers who watched your video until the end.
Why is it important?
A high completion rate indicates that the content is compelling and engaging enough for viewers to stick around until the end. A low percentage may suggest that the video isn’t engaging enough or is too long.
What is it?
Conversions measure how many viewers took a specific action after watching your video, such as visiting a website, purchasing a product, or signing up for a newsletter.
Why is it important?
Conversions are a key success metric for businesses because they directly indicate the impact of video content on business outcomes. Measuring conversions helps understand how effectively video content drives users to take action.
What is it?
Reach measures how many unique users have seen your video.
Why is it important?
Reach helps you understand how many people the content has reached and what portion of your target audience has been exposed to the video. A high reach is a good sign that the content is spreading and reaching new audiences.
Measuring the success of vertical video content is essential for understanding its impact and optimizing future video campaigns. By focusing on key performance indicators such as the number of views, engagement rate, average watch time, completion rate, conversions, and reach, businesses can better understand how their content performs and how to improve it for even greater success. When creating and analyzing video content, it’s important to follow the data and adapt accordingly, as this leads to more effective and successful video campaigns.
The development of the Buzztik.com platform is co-financed by the Republic of Slovenia and the European Fund for Regional Development. Buzztik connects video content creators and companies who need video content to present their brand on social media, ads or a website. With the help of a database of different video creators, the company gets content quickly and easily. The purpose of Buzztik is that companies get video content quickly and easily, and creators get the opportunity to collaborate with different brands develop their creativity, and earn.
